Why Fundamentals Still Win in Leadership, Sales, and Business | Between the Builds
In this episode of Built With Purpose — Between the Builds, Chris Fay reflects on a simple but powerful idea: success in business almost always comes back to the fundamentals.
Using a conversation about lacrosse as a starting point, Chris explains how the same principle applies in leadership, sales, and organizational growth. Just like athletes who master basic skills before attempting advanced plays, professionals and leaders must focus on the foundational activities that actually drive results.
Chris breaks down the difference between the art and science of selling, explaining how communication and rapport matter, but the real difference between top performers and struggling salespeople often comes down to activity and execution. The same idea applies to leadership—clear vision, consistent communication, measurable goals, and accountability are the fundamentals that drive successful organizations.
The episode challenges leaders to step back and evaluate where progress may be slipping—not because of strategy or talent, but because the core fundamentals are not being consistently executed.
Topics Covered
• Why fundamentals separate great performers from average ones
• The connection between sports fundamentals and business success
• The art vs. science of selling and where most salespeople fall short
• Why activity and opportunity creation drive sales performance
• The fundamentals of effective leadership and organizational execution
• Communicating vision and aligning teams around clear priorities
• Using KPIs, milestones, and accountability to drive results
• Why leaders often fail during the execution phase
• How consistent habits build strong leadership over time
• Developing discipline and improving one core fundamental each week
Connect With Host
Chris Fay
Host — Built With Purpose
LinkedIn
https://www.linkedin.com/in/christopher-fay
